In modern days, a smart search is a vital component of any marketplace and multi-vendor platform. It provides three components of a successful e-commerce store: accessibility, variety, and convenience. In this article, we will tell you how you can improve your marketplace’s conversion rate for up to 60%, and increase the time spent on your site for up to 500% (why is it so important?). All of that without the code or increasing your marketing budget.
It is time to talk about how a good search should look like. Nowadays it is simply not enough to offer a bare-bones service to your customer. Especially given that most other marketplaces are buying or developing advanced versions of a smart search. There are some functions that it should have in order to be a good one:
Profit for your store: it will reduce the “bounce rate” of your store and increase the average time on website.
Example: Your client searches for a “red shirt”. Your store doesn’t have one, but it has other shirts in the catalog, so it shows them in a “Relevant products” section.
Profit for your store: even more sales for your bestsellers.
Example: There is a boom in searches for a Rolex watch that your store sells. If you want to show it to other customers who may buy it, you enable the Most Popular recommendation block and set it to show Rolex among the Most Popular products.
Profit for your store: by increasing the search speed on your marketplace, you can improve your overall conversion rates for up to 60% and the conversion search through site search up to 40%.
Example: When your client types “blue sh-”, a dropdown widget will show not only blue shirts but also blue shorts.
Profit for your store: even when the client makes a mistake, he will find what he needs, and you get one more sale.
Example: Your customer misspells, and types in “platop” instead of a “laptop”. With a spelling correction feature, he will not get a Zero Results page but will be redirected to the results page of a correct query instead.
Profit for your store: Now, when your female customer searches for a T-shirt, she will not be shown male ones, making the customer’s journey easier, and increasing your conversion rates.
If your search has those features, then congratulations! You have a powerful tool for a customer conversion on your hands. If it doesn’t, then maybe you should look into upgrading your current one.
Searchanise is an established search service provider, working in CS-Cart and Multi-Vendor platforms. It is a good example of an advanced smart search, as it uses modern features and combines them into one easy to use and affordable package. It offers the following functions:
The search engine supports up to 300,000 products in a catalog and costs monthly as five cups of coffee in Starbucks. It is a good-performing search tool suitable for CS-Cart Multi-Vendor software. You can always check if it is one for you, as it has a 14-day free trial that you can cancel at any moment.
In a world where speed reigns supreme and people are always in a hurry, a fast and reliable search is often a key point that can make or break an e-commerce business. A well-tuned and modern search engine is a crucial part of any e-commerce business, especially for big marketplaces as it sees your customers through the purchase route and encourages them not only to buy more but also to remain loyal customers.