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Client's Challenge
The client came to us after moving their site to a new domain, seeking to increase traffic, lower bounce rates, and better optimize the site for search queries.
Primary Goals
- Optimize core pages
- Reduce bounce rate
- Minimize seasonal traffic drop during summer months
- Maintain steady conversion and traffic levels
What We Did
We started with an in-depth analysis, evaluating the store’s usability, technical performance, commercial factors, and competitive landscape to prioritize our optimization efforts.
Technical SEO Audit
First, we conducted a full technical audit of the site, covering:
- Indexing review: sitemap, robots.txt, meta robot instructions, canonical URLs
- Site speed assessment: HTTPS implementation, page load times, image optimization
- Status code check: 4xx and 5xx errors, 3xx redirects
- Site structure analysis: clean URLs, navigation, breadcrumbs, internal linking
- HTML validation: H1–H6 header structure, CSS and JS files
We then addressed all issues identified in the audit.
Technical Fixes
We updated the robots.txt file, generated a new sitemap.xml aligned with it, optimized redirects, and fixed broken links.
Content Optimization
To boost search appeal, we optimized page titles and meta descriptions, improving relevance and click-through rates from search results. We also refined H1 headings sitewide.
Using the SEO Templates add-on, we created unique meta tag templates for product pages, eliminating duplicate and missing meta tags.
Service Integration
We set up and verified the business profile in Yandex.Business and Google services, created Yandex.Turbo pages, and configured a product feed for search engines.
Legal Compliance
To meet Russian Federal Law 152-FZ requirements, we added a Personal Data Processing Policy and other required documents: Privacy Policy, Consent to Data Processing, and Mailing List Opt-in. We also added checkboxes and document links to all contact forms.
Landing Pages
Using the SEO for Filters add-on, we built targeted landing pages for low-volume search queries. For example, selecting a filter on charmd.ru/catalog/myst now leads to a dedicated page like charmd.ru/catalog/myst/maski/ with its own URL, title, and meta tags.
Blog Launch
We expanded the blog to capture low- and medium-volume informational queries that product pages can’t easily address—such as “hair restoration treatments.”
Blog posts include links to related products, encouraging cross-selling and strengthening internal linking.
The Power Blog add-on also auto-generates Yandex.Turbo pages, helping retain mobile visitors and improve engagement metrics.
FAQ Section
We added a frequently asked questions section, marked up with https://schema.org/QAPage schema to improve how the page appears in search results.
JSON-LD Markup
We implemented JSON-LD structured data for product snippets, displaying images, prices, and reviews directly in search results—driving more clicks from organic search.
External SEO Strategy
We developed a comprehensive external optimization plan to boost domain authority and visibility, including recommendations for referral traffic, brand mentions, and reputation management.
Additional add-ons
To improve search promotion and enhance site usability, we installed and configured the following modules:
- SEO Templates — fast and high-quality generation of metadata with minimal effort and time during SEO optimization of the site;
- Yandex IndexNow and Google Indexing API — automatic notification to Yandex and Google search engines about changes on the site;
- WebP Images — increased page loading speed while maintaining high image quality;
- SEO for Filters — promotion for low-frequency queries to gain competitive advantage and improve SEO metrics;
- Power FAQ — SEO-optimized FAQs for better user awareness and increased sales probability;
- Power Blog — high-quality and unique content for additional search traffic;
- JSON-LD Markup — JSON-LD markup to improve site SEO metrics;
- Extended Sitemap XML — an ideal sitemap for indexing by search engine bots.
Results
- We established a recurring SEO optimization cycle, where each phase builds on the last to steadily increase visibility.
- The site now ranks competitively for high‑volume commercial keywords, gaining greater trust from search engines month over month.
- By August 2025, our efforts accelerated significantly, taking the site’s organic performance to the next level.
Year‑over‑Year Growth
- August 2024: 1,638 visits
- August 2025: 2,346 visits
- Increase: +708 visits (+43,2%)
This growth is especially meaningful because it was achieved on top of an already strong seasonal baseline—showing sustained, resilient traffic expansion.
Month‑over‑Month Dynamics
- Growth: +500 visits (+27.1%)
- Previous metric (July 2025): 1,846 visits
- The growth rate jumped sharply compared to July’s modest gain (+2.5%), confirming that our SEO initiatives have reached a new level of effectiveness.
CHARMD: Boosting Organic Traffic for a Professional Cosmetics Online Store by 43%
Services
Support
Our dedicated technical support team is ready to help you solve any CS-Cart related issues. We provide expert advice, help with customization, troubleshooting and training. Our goal is to ensure smooth operation of your store.
Client's Challenge
The client came to us after moving their site to a new domain, seeking to increase traffic, lower bounce rates, and better optimize the site for search queries.
Primary Goals
- Optimize core pages
- Reduce bounce rate
- Minimize seasonal traffic drop during summer months
- Maintain steady conversion and traffic levels
What We Did
We started with an in-depth analysis, evaluating the store’s usability, technical performance, commercial factors, and competitive landscape to prioritize our optimization efforts.
Technical SEO Audit
First, we conducted a full technical audit of the site, covering:
- Indexing review: sitemap, robots.txt, meta robot instructions, canonical URLs
- Site speed assessment: HTTPS implementation, page load times, image optimization
- Status code check: 4xx and 5xx errors, 3xx redirects
- Site structure analysis: clean URLs, navigation, breadcrumbs, internal linking
- HTML validation: H1–H6 header structure, CSS and JS files
We then addressed all issues identified in the audit.
Technical Fixes
We updated the robots.txt file, generated a new sitemap.xml aligned with it, optimized redirects, and fixed broken links.
Content Optimization
To boost search appeal, we optimized page titles and meta descriptions, improving relevance and click-through rates from search results. We also refined H1 headings sitewide.
Using the SEO Templates add-on, we created unique meta tag templates for product pages, eliminating duplicate and missing meta tags.
Service Integration
We set up and verified the business profile in Yandex.Business and Google services, created Yandex.Turbo pages, and configured a product feed for search engines.
Legal Compliance
To meet Russian Federal Law 152-FZ requirements, we added a Personal Data Processing Policy and other required documents: Privacy Policy, Consent to Data Processing, and Mailing List Opt-in. We also added checkboxes and document links to all contact forms.
Landing Pages
Using the SEO for Filters add-on, we built targeted landing pages for low-volume search queries. For example, selecting a filter on charmd.ru/catalog/myst now leads to a dedicated page like charmd.ru/catalog/myst/maski/ with its own URL, title, and meta tags.
Blog Launch
We expanded the blog to capture low- and medium-volume informational queries that product pages can’t easily address—such as “hair restoration treatments.”
Blog posts include links to related products, encouraging cross-selling and strengthening internal linking.
The Power Blog add-on also auto-generates Yandex.Turbo pages, helping retain mobile visitors and improve engagement metrics.
FAQ Section
We added a frequently asked questions section, marked up with https://schema.org/QAPage schema to improve how the page appears in search results.
JSON-LD Markup
We implemented JSON-LD structured data for product snippets, displaying images, prices, and reviews directly in search results—driving more clicks from organic search.
External SEO Strategy
We developed a comprehensive external optimization plan to boost domain authority and visibility, including recommendations for referral traffic, brand mentions, and reputation management.
Additional add-ons
To improve search promotion and enhance site usability, we installed and configured the following modules:
- SEO Templates — fast and high-quality generation of metadata with minimal effort and time during SEO optimization of the site;
- Yandex IndexNow and Google Indexing API — automatic notification to Yandex and Google search engines about changes on the site;
- WebP Images — increased page loading speed while maintaining high image quality;
- SEO for Filters — promotion for low-frequency queries to gain competitive advantage and improve SEO metrics;
- Power FAQ — SEO-optimized FAQs for better user awareness and increased sales probability;
- Power Blog — high-quality and unique content for additional search traffic;
- JSON-LD Markup — JSON-LD markup to improve site SEO metrics;
- Extended Sitemap XML — an ideal sitemap for indexing by search engine bots.
Results
- We established a recurring SEO optimization cycle, where each phase builds on the last to steadily increase visibility.
- The site now ranks competitively for high‑volume commercial keywords, gaining greater trust from search engines month over month.
- By August 2025, our efforts accelerated significantly, taking the site’s organic performance to the next level.
Year‑over‑Year Growth
- August 2024: 1,638 visits
- August 2025: 2,346 visits
- Increase: +708 visits (+43,2%)
This growth is especially meaningful because it was achieved on top of an already strong seasonal baseline—showing sustained, resilient traffic expansion.
Month‑over‑Month Dynamics
- Growth: +500 visits (+27.1%)
- Previous metric (July 2025): 1,846 visits
- The growth rate jumped sharply compared to July’s modest gain (+2.5%), confirming that our SEO initiatives have reached a new level of effectiveness.
