Conversion is the number every store watches, and the one it usually cannot explain. The built-in statistics say how much was sold; they do not say how many people looked at the product first, where they came from or what they did before ordering. This add-on adds the missing half.

The sales funnel of the whole store

A product marketing report shows the overall picture: the conversion rate, the effectiveness of advertising and the cost per real customer. The report can be limited to a period, to a category or to a brand, and saved as a search preset to be reused later.

The funnel of a single product

Every product has a funnel of its own, so promotion strategies can differ from product to product instead of applying one rule to the whole catalog.

What the add-on adds to the built-in statistics

• A sales funnel for the whole store and for every single product.
• Reports limited by period, category or brand and saved as presets.
• Order-level data: referrer, device and the customer's page route.
• Exclusion of manually created and imported orders from the conversion figures.

Accurate conversion

Orders created manually by an administrator or imported from an accounting system can be excluded from the statistics: they have no product views behind them and distort the conversion rate.

What every order tells you

• Referrer — where the customer came from, so traffic sources can be compared honestly.
• Device and browser — what your customers actually use, which is what advertising targeting should follow.
• Customer route — the pages opened before the purchase: the entry point, the path and where the decision was made.

Support and updates

The reports are covered in the documentation. Six months of free updates, questions through HelpDesk.

FAQ

Does it replace web analytics?

No. External analytics measures traffic; this add-on ties views and orders together inside the store and shows the route of a specific customer.

Why exclude manual orders?

Because they have no views behind them: counted together with the rest they make the conversion rate look worse than it is.

Can I report on one brand or category?

Yes, statistics can be limited to a category, a brand and a period, and the selection saved as a preset for later.