Product reviews say the item is good. Testimonials say the store is worth dealing with — that orders arrive, that support answers, that the money is safe. For a first-time visitor the second question is the more important one, and product pages never answer it.

What it does

• Collects extended testimonials from customers about the store.
• Displays them in a flexible slider.
• The slider can be placed on any page of the store.
• Works alongside product reviews rather than instead of them.

The slider format matters too: testimonials shown one at a time are read, while a wall of them is skipped.

Where to place them

The home page, where a new visitor decides whether to stay; the checkout page, where the last doubt appears; the delivery and payment pages, where the questions testimonials answer are being asked anyway.

Support and updates

Six months of free updates. Questions about installation, setup and customisation go through HelpDesk.

FAQ

How is this different from product reviews?

Product reviews are about a specific item; testimonials are about the store — delivery, service and trust.

Where can the slider be shown?

On any page of the store; the home page and checkout are the usual choices.