Progressive Web Application (PWA)

Progressive Web Apps (PWA) are the next big thing and one of the most talked about technology shifts in the web development which bring mobile-app-like experiences to your users without requiring them to install an app from the app store/ play store. Since the majority of online shopping traffic comes from mobile, these characteristics make PWAs the perfect solution for retailers trying to drive engagement and revenue.

So we have launched a PWA add-on for your CS-Cart stores. With which you can allow the users to add your site to home-screen from the mobile browser. After adding, it acts and feels like an application. This way just by installing and configuring the addon, store admin can launch Progressive Web Application with the support of push notifications.

Importance of Progressive Web Application:

Responsive Web and Native Apps Aren’t Enough. It is a myth that the users will happily download the app for every website they visit frequently.

Many retailers assume that responsive web design is the best way to optimize their website for mobile. But in reality, using responsive on its own simply reflows content from one device to another. It ignores the expectations of today’s mobile customer for fast speeds, app-like experiences, and the latest features available on their device.

When responsive doesn’t produce the desired conversion rates, retailers often turn to native apps. While the app experience usually drives higher conversions, native apps are very expensive to build and maintain, and only reach a small audience. It does not mean that a native application is bad but there are few merits of the progressive web application in comparison to native applications. If you are running a business then you should reach all type of users. If you are using a well – designed native application like Mobikul then it will surely give you a high performance and consume low data but to reach all types of customers you should definitely go for Progressive Web Application.

In a nutshell, we can brief the benefits of PWA as mentioned below-

• The website becomes lightning fast.
• A user-friendly app experience.
• Supports push notification.
• No need to download/install.
• Works fast even on a slow connection.
• Increases User engagement.
• Increase conversion rate.