Facebook Conversions API

Overview

One of the major parts of online-store analytics is site event data collection. Typically, such data are also used for remarketing, client management, creation of the advertising campaigns and promotions. Facebook Conversion API allows its user to collect data directly from a server, evading browser blockers and transferring information to the standard events manager.

In the beginning of 2021 after launching of iOS 14, block of personal data tracking can be adjusted by user in the device settings. Such blocks effect personalized advertisement system and cross-site tracking as well. Before that, AdBlocker introduced the same functionality and became very popular on both desktop and mobile devices. Blocks like these make Facebook Pixel losing a significant amount of data and limit the site event data analysis. In order to solve that issue, Facebook created an alternative way to collect an analytics data. Conversions API allows evading the browser limitations and collect full data by the tracking events directly from a server.

Such system allows online-store owners to collect analytics data, to track site events and order data, evading browser and third-party programs blocks. The add-on provides integration of Facebook Conversion API into your store/marketplace.

Avoid possible limitations and track the events of your store, collect order data. Use Conversion API alone or collect data from both sources by using it in pair with Facebook Pixel add-on.

Key Features

• Collect data into Facebook Events Manager evading browser limitations and blocks
• Use the add-on alone or in pair with Facebook Pixel
• Collect data directly from the server
• Facebook Pixel and Conversion API compatibility provides data systematization and deduplication
• Transfer data to Facebook Ads via Facebook Events Manager

Facebook Conversions API

Gather statistics of store

Adjust and track only required events and data

Collect detailed event data

User Guide

Learn more about the add-on in our User Guide.

Support

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