Google Analytics Enhanced Ecommerce

Track users behavior across your store & get advanced reports and analytics

Last update: 25/05/2022
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Track users behavior across your store & get advanced reports and analytics

Measure the number of transactions & revenue
Google Analytics Enhanced Ecommerce
  • Integrate your store with Google Ecommerce Analytics

This is a must-have extension for CS-Cart to measure the number of transactions and revenue that your website generates.

  • Get an overview report

All primary and customized statistics in a single place for a quick overview.

  • Examine customers shopping behaviour

View all steps the customer goes through before purchase to shorten and simplify their way.


Google Analytics Enhanced Ecommerce is the extended professional analytics for online shops to track user behavior across your e-Commerce store and get advanced reports and analytics. Alongside with the default functionality of Google Analytics, you can now generate more specific reports on shopping behavior like when customers added items to cart, started the checkout process, completed a purchase, and many more.

Implementing Enhanced Ecommerce requires technical skills, especially on a production site with massive data. To prevent you from hard times coping with the code, we developed the Google Analytics Enhanced Ecommerce add-on. All you need to do is install the add-on, get a Tracking ID from Google Analytics, and enjoy all the useful features of Enhanced Ecommerce.

Key features

  • understand when exactly the users are leaving your website;
  • analyze product performance up to separate product options;
  • study visitor behavior;
  • create a customizable funnel for the checkout process;
  • improve your product management;
  • improve your merchandising efficiency;
  • set up targeted remarketing lists;
  • use unique product ID from CS-Cart or its code (SKU) as the product identifier in Google Analytics;
  • Enhanced Ecommerce features are also available for vendors in Multi-Vendor version.

How does it work?

Google Analytics Enhanced Ecommerce tracks various events to make specific reports (Overview, Shopping Behavior Analysis, Checkout Behavior Analysis,  Internal Promotion, Order Coupon, Affiliate Code, etc.) The following events are processed:

  • Clicks on a product or the product link/Quick view button;
  • Add/remove a product to/from a shopping cart;
  • Add a product to a comparison list/wishlist;
  • Buying a product in one click;
  • Requesting a call;
  • Pageview;
  • Actions with the search results (e.g., search results viewed as Product Multicolumns);
  • Displaying a block (what blocks are shown to a customer after going to this or that page);
  • Non-interactive events (e.g. image slider).

Important! We have realized almost full functionality for Enhanced Ecommerce Google Analytics in our add-on. Still, some reports need to be improved following your specifics. We are ready to help you set reports if required.

*Simtech Development: Google Analytics Enhanced Ecommerce



User Guide

Learn more about the add-on in our User Guide.

Useful links

To get started with implementing Enhanced Eccomerce check out these resources:

About Enhanced Ecommerce

Enhanced Ecommerce Developer Documentation


This add-on is developed and published by Simtech Development. You are guaranteed a quality add-on supported by future versions. If you need help, please contact us via our Help Desk System.

  • CS-Cart
  • Multi-Vendor
  • CS-Cart Ultimate
  • Multi-Vendor Ultimate
  • Multi-Vendor PLUS
Compatible versions
  • 4.14.3
  • 4.14.2.SP1
  • 4.14.2
  • 4.14.1.SP1
  • 4.14.1
  • 4.13.3
  • 4.13.2.SP2
  • 4.13.2.SP1
  • 4.13.2
  • 4.13.1
  • 4.12.2
  • 4.12.1
  • 4.11.5
  • 4.11.4
  • 4.11.3
  • 4.11.2
  • 4.11.1
  • 4.10.4.SP1
  • 4.10.4
  • 4.10.3
  • 4.10.2
  • 4.10.1
  • 4.9.3
  • 4.9.2
  • 4.9.1
  • 4.8.2
  • 4.7.4
  • 4.6.3
  • 4.5.2
  • 4.4.3
  • 4.3.10
  • English
  • Русский
andrey moreopta7km
Видео обзор модуля очень многообещающий
Ожидаем хорошего результата )))
Сначала были сложности со внедрением модуля, но служба поддержки оперативно помогла решить проблемы.
Отдельное спасибо Екатерине, которая курировала процесс.
В результате все работает как следует.
Плагин представляет собой готовое решение, которое существенно экономит средства на подключение электронной коммерции. Спасибо!
Peter Acwort
Yes it works fine and was easy to set up.
Модуль отличный. Да с начало пришлось его доработать и внести изменения, техподдержка помогла решить данную проблему мы в месте все настроили. Модуль теперь работает хорошо и передает как надо данные. Рекомендую.

P.S. Что он заработал немного нужно терпения.
У меня модуль не заработал.
Поддержка вежливо предложила доплатить за решение проблемы сославшись на наличие в конфигурации сторонних модулей (а у кого их нет!?) и условия бесплатной поддержки.

Владею тремя установками CS-Cart'a, кучей модулей, но такой подход встречаю впервые. Ну заложите в стоимость пол-часа работы программиста по отладке таких моментов...

В итоге: модуль не работает, потеряны 2 недели на переписку и деньги. Покупая этот модуль рискуете остаться ни с чем.
Great add-on for cs-cart to easily manage your google analytics account. Very easy to set up!
Отличный модуль! Очень легкая и быстрая установка. Тех поддержка работает оперативно и качественно! Лучше заплатить больше, но получить продукт, отвечающий всем требованиям по качеству и надежности.
Indispensable addon. So easy to install this addon and unlock all that Google Analytics has to offer.
The 4th or 5th addon I bought off these guys. Absolutely brilliant. Data digging made visually easy. It makes sense to have this great addon simply because of the insight into customer behaviors provided which would have been buried deep and never sensed otherwise. I recommend this addon to all. One shortcoming though - I might be wrong - having google analystics embedded right at the admin area of our website so we don't have to log onto google to view the reports?
Hung Tran
This is absolutely great addon from a great team. Easy to setup and use, with a clear documentation.

Who are we?

Simtech Development is a web development company launched in

Who are we?

Simtech Development is a web development company launched in 2005 and concentrating on the eCommerce market. We have already helped thousands of brands from 170 countries to launch, grow, optimize, and scale their business globally.

How does it work?

We offer complex solutions for eCommerce business designed to solve problems, overcome difficulties, find growth points, and take your business to a new level with CS⁠-Cart/Multi-Vendor -

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