Google Analytics Enhanced Ecommerce

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Track users behavior across your store & get advanced reports and analytics

Measure the number of transactions & revenue
Google Analytics Enhanced Ecommerce
  • Integrate your store with Google Ecommerce Analytics

This is a must-have extension for CS-Cart to measure the number of transactions and revenue that your website generates.

  • Get an overview report

All primary and customized statistics in a single place for a quick overview.

  • Examine customers shopping behaviour

View all steps the customer goes through before purchase to shorten and simplify their way.


Google Analytics Enhanced Ecommerce is the extended professional analytics for online shops to track user behavior across your e-Commerce store and get advanced reports and analytics. Alongside with the default functionality of Google Analytics, you can now generate more specific reports on shopping behavior like when customers added items to cart, started the checkout process, completed a purchase, and many more.

Implementing Enhanced Ecommerce requires technical skills, especially on a production site with massive data. To prevent you from hard times coping with the code, we developed the Google Analytics Enhanced Ecommerce add-on. All you need to do is install the add-on, get a Tracking ID from Google Analytics, and enjoy all the useful features of Enhanced Ecommerce.

Key features

  • understand when exactly the users are leaving your website;
  • analyze product performance up to separate product options;
  • study visitor behavior;
  • create a customizable funnel for the checkout process;
  • improve your product management;
  • improve your merchandising efficiency;
  • set up targeted remarketing lists;
  • use unique product ID from CS-Cart or its code (SKU) as the product identifier in Google Analytics;
  • Enhanced Ecommerce features are also available for vendors in Multi-Vendor version.

How does it work?

Google Analytics Enhanced Ecommerce tracks various events to make specific reports (Overview, Shopping Behavior Analysis, Checkout Behavior Analysis,  Internal Promotion, Order Coupon, Affiliate Code, etc.) The following events are processed:

  • Clicks on a product or the product link/Quick view button;
  • Add/remove a product to/from a shopping cart;
  • Add a product to a comparison list/wishlist;
  • Buying a product in one click;
  • Requesting a call;
  • Pageview;
  • Actions with the search results (e.g., search results viewed as Product Multicolumns);
  • Displaying a block (what blocks are shown to a customer after going to this or that page);
  • Non-interactive events (e.g. image slider).

Important! We have realized almost full functionality for Enhanced Ecommerce Google Analytics in our add-on. Still, some reports need to be improved following your specifics. We are ready to help you set reports if required.

*Simtech Development: Google Analytics Enhanced Ecommerce



User Guide

Learn more about the add-on in our User Guide.

Useful links

To get started with implementing Enhanced Eccomerce check out these resources:

About Enhanced Ecommerce

Enhanced Ecommerce Developer Documentation


This add-on is developed and published by Simtech Development. You are guaranteed a quality add-on supported by future versions. If you need help, please contact us via our Help Desk System.

  • CS-Cart
  • Multi-Vendor
  • CS-Cart Ultimate
  • Multi-Vendor Ultimate
  • Multi-Vendor PLUS
Compatible versions
  • 4.13.2
  • 4.13.1
  • 4.12.2
  • 4.12.1
  • 4.11.5
  • 4.11.4
  • 4.11.3
  • 4.11.2
  • 4.11.1
  • 4.10.4.SP1
  • 4.10.4
  • 4.10.3
  • 4.10.2
  • 4.10.1
  • 4.9.3
  • 4.9.2
  • 4.9.1
  • 4.8.2
  • 4.7.4
  • 4.6.3
  • 4.5.2
  • 4.4.3
  • 4.3.10
  • English
  • Русский
У меня модуль не заработал.
Поддержка вежливо предложила доплатить за решение проблемы сославшись на наличие в конфигурации сторонних модулей (а у кого их нет!?) и условия бесплатной поддержки.

Владею тремя установками CS-Cart'a, кучей модулей, но такой подход встречаю впервые. Ну заложите в стоимость пол-часа работы программиста по отладке таких моментов...

В итоге: модуль не работает, потеряны 2 недели на переписку и деньги. Покупая этот модуль рискуете остаться ни с чем.
Модуль отличный. Да с начало пришлось его доработать и внести изменения, техподдержка помогла решить данную проблему мы в месте все настроили. Модуль теперь работает хорошо и передает как надо данные. Рекомендую.

P.S. Что он заработал немного нужно терпения.
Отличный модуль, очень просто устанавливается. Так же очень дружелюбная и отзывчивая техническая поддержка.
Рекомендую к покупке!
Danny Osterberger
If your not using this addon you are completely missing out and letting customers get away. This is a must have for all E-Shops.
Excelent add-on. I had a problem with Google Analytics tracking. I could not see the revenue or the landing pages for the orders. I tried to find help from many companies without results. Simtech Development helped me to get my GA tracking working with this add-on. They give a 5 star service.They are the company I will use in future for all my projects. If you need a add-on or help with your CS-Cart, I recommend you contact Simtech.
Rich Sale
This has proven to be a really worthwhile purchase as it has allowed us to see exactly what the traffic is doing on our site, the add to basket rates for products and the drop off points in our checkout process.

All this together with great support.
This is a valuable expansion for the normal CSCART Google analytics Addon. Since we use this addon, we have not longer rear product-sales differences in compare of the normal addon. Another advantage: instead of product SKU view you can choose to view the PRODUCT-ID also in the e-commerce overview.
Отлично работает. Проблем не обнаружил. Рекомендую к использованию.

Works great. I did not find any problems. I recommend to use.
Great Support. Thank you guys. They helped me solve the problem and make it work even if the problem was not the addon but some bug on my template.
Now everything works fine. Thanks
Excellent Add-on and excellent support. I now have a much deeper insight into my customers interactions.

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