Google Enhanced Ecommerce (GA4) add-on gives additional opportunities to configure analytics, not included in default CS-Cart and Multi-Vendor.
Add-on Features
Supports both Universal Analytics and Google Analytics 4 resources
The add-on settings provide the ability to work with both UA (to be disabled by Google beginning July 1, 2023) and GA4 resources:
Event Tracking in Google Enhanced Ecommerce (GA4)
The add-on allows you to track the following events:
- Page view
- Click on the product in the catalog
- The product adding/removing to the cart
- The checkout process complete
- The checkout process steps
- Buy in one click
- Banner click
- The product adding to the comparison list
- The product adding in the wishlist
- New user registration
- The user sign into his account
- Custom events
Track info on any important event: pictures browsing (src tracking), clicking on URL (href tracking), clicking on a certain block (id tracking), etc.:
Reports and Analytics
Determine the statuses of paid and refunded orders:
Customize the list of events that affect the bounce rate:
User Activity Statistics
With this add-on, the following reports will be available:
Shopping Behavior
Checkout Behavior Analysis
Product Performance
Sales Performance
Product List Performance
as well as marketing reports related to Internal Promotion and various Coupons.
Additional Features
The add-on has a built-in system of notifications for users about stats collecting, but no personal data is sent to any third-party services:
The IP anonymization function will hide the user's IP address in Google Analytics - just enable this function in the account settings and run it in the general settings of the add-on.
