Google recommends collecting site data through Google Tag Manager, and the GTM add-on is meant to replace this one. The two are not compatible — use one or the other. This page is kept for stores whose analytics is already built on it.
Analytics that only counts visits cannot answer the questions a store has: which catalog listing sells, where the checkout loses people, what a refund does to the numbers. Ecommerce events answer them — and this add-on sends those events to Google Analytics.
Events it tracks
- Page view and a click on a product in the catalog.
- Adding and removing a product from the cart.
- Checkout steps and completed checkout.
- Buy in one click and banner clicks.
- Adding to the comparison list and to the wishlist.
- New user registration and sign-in.
- Custom events: image views, clicks on a URL or on a particular block, tracked by src, href or id.
The add-on works with both GA4 resources and the older Universal Analytics ones, which matters for stores that have not finished migrating.
Reports it enables
- Shopping behaviour and checkout behaviour analysis.
- Product performance, sales performance and product list performance.
- Marketing reports on internal promotions and coupons.
- Statuses that count as paid and as refunded, defined by you.
- A configurable list of events that affect the bounce rate.
Support and updates
The settings are covered in the documentation. Six months of free updates, questions through HelpDesk.
FAQ
Which add-on should I install on a new store?
Google Tag Manager — it is the approach Google recommends, and the two add-ons cannot be used together.
Does it support GA4?
Yes, the settings work with GA4 resources as well as with the older Universal Analytics ones.
