Catalog
 

Google Tag Manager (GTM)

Connects the store to Google Tag Manager and GA4: product views, cart actions, checkout, purchases and refunds are sent to the data layer, and marketers manage tags without a developer.
Cart-Power
Reviews: 3
Last update: 15.09.2026 Supports current CS-Cart version
cp-addon-3647
Select the CS-Cart edition on which you will use the add-on.
The update period determines the period of time when you can get access to the new versions of this add-on compatible with the new versions of CS-Cart software released during the chosen period.
To instal the add-on, we will need the FTP access to your server. Please send it along with the order number to sales@cart-power.com once the order is paid.

Integration with Google Tag Manager - this is easy

$60.00
Ask a question
Add to Favorites
Google Tag Manager (GTM)
$60.00

Analytics that is half configured is worse than none: the numbers exist, decisions are made from them, and they are wrong. Google Tag Manager is the way Google itself recommends to collect site data — one container, and every tag, pixel and goal is managed from it without touching the store's code.

What it does

  • Integrates CS-Cart and Multi-Vendor with Google Tag Manager.
  • Supports Google Analytics 4.
  • Passes product, category and order data into the data layer.
  • Tracks the key ecommerce events: product view, category view, add to cart, checkout start, purchase, refund and cart view.
  • Custom GTM events of your own.
  • Consent Mode v2 support — the add-on can request the visitor's consent and pass it to Google, which is what GDPR compliance requires.
  • Additional event parameters.
  • Goals sent to Yandex Metrica through GTM.
  • Purchases and refunds tracked when the order status changes.
  • Product list data for measuring how catalogs and recommendation blocks perform.
  • Event management from the administration panel.

The problems it removes

Analytics configured incorrectly — without proper events there is no way to tell which channel brings sales and which only spends budget. Every change needs a developer — with GTM a marketer adds a pixel or a goal themselves. No picture of customer behaviour — visits are visible, but what happens between a product view and a purchase is not.

What to keep in mind

The add-on is not compatible with Google Enhanced Ecommerce (GA4) — use one or the other. Google recommends the Tag Manager approach.

Support and updates

Setup and events are covered in the documentation. Six months of free updates, questions through HelpDesk.

FAQ

Do I need a developer to add a new pixel?

No — that is the point of GTM: tags are added and edited in its interface, not in the store's code.

Does it handle consent requirements?

Yes, Consent Mode v2 is supported: the add-on can ask for consent and pass the answer to Google.

Can I use it together with the Enhanced Ecommerce add-on?

No, the two are not compatible. GTM is the recommended one.

Product
  • Store Builder
  • Store Builder Plus
  • Store Builder Ultimate
  • Multi-Vendor
  • Multi-Vendor Plus
  • Multi-Vendor Ultimate
Compatible versions
  • 4.21.1
  • 4.20.1
  • 4.19.1.SP2
  • 4.19.1.SP1
  • 4.19.1
  • 4.18.4
  • 4.18.3
  • 4.18.2.SP1
  • 4.18.2
  • 4.18.1.SP1
  • 4.18.1
  • 4.17.2.SP3
  • 4.17.2.SP2
  • 4.17.2.SP1
  • 4.17.2
  • 4.17.1
  • 4.16.2
  • 4.16.1
  • 4.15.2
  • 4.15.1.SP4
  • 4.15.1.SP3
  • 4.15.1.SP2
  • 4.15.1.SP1
  • 4.15.1
  • 4.14.3.SP1
  • 4.14.3
  • 4.14.2.SP1
  • 4.14.2
  • 4.14.1.SP1
  • 4.14.1
  • 4.13.3
  • 4.13.2.SP2
  • 4.13.2.SP1
  • 4.13.2
  • 4.13.1
  • 4.12.2
  • 4.12.1
  • 4.11.5
  • 4.11.4
  • 4.11.3
  • 4.11.2
  • 4.11.1
  • 4.10.4.SP1
  • 4.10.4
  • 4.10.3
  • 4.10.2
  • 4.10.1
Localizations
  • English
  • Русский
Mohamed Imam
Verified purchase
Advantages
A powerful and well-designed add-on that turns raw data into clear insights. It helps optimize Google Ads performance, understand user behavior in depth, and make smarter marketing decisions based on real data.
Disadvantages
Nothing noticeable at this stage.
Comment
This module adds real value from day one, and its impact becomes stronger over time as data accumulates. What truly makes the experience exceptional is the technical support—fast, knowledgeable, and genuinely committed to helping users get the best results. The team doesn’t just solve issues; they actively support your success. Highly recommended.
Soner Aydin
Verified purchase
Advantages
A perfect add-on. It's especially suitable if you want to analyze Google ads accurately, examine visitor behavior, and develop strategies accordingly.
Disadvantages
none
Comment
I have just started using it, but I see that it will be more useful to me as the data comes in. Also, the technical support team is excellent. They quickly find solutions and immediately help. They also patiently listen to you and try to solve the problem. I would also like to thank the team again.
Anonymous
Advantages
Easy installation and configuration.
Great job.
Disadvantages
No
Comment
Acquired the Google Tag Manager (GTM) module. The installation went without any problems. Small problems of the module's operation were solved by the development team very quickly. I recommend both the module and the developers - everything is at the highest level!
CS-Cart development and CS-Cart add-ons Cart-Power
  CS-Cart development · in-house team · since 2013 We build, upgrade and speed up

Contact information

Email
sales@cart-power.com
Phone 8-800-3020-886
Website
https://cart-power.com
 

CS-Cart development · in-house team · since 2013

We build, upgrade and speed up CS-Cart stores and marketplaces

Analysts, developers, designers, QA and support under one roof — no subcontractors. We ship add-ons you can buy on this page today, and we take on the work that no ready-made add-on covers.

2013

Working with
CS-Cart since

4.98

Rating from
184 reviews

197

Solutions on this
marketplace

500+

E-commerce projects
delivered

Flagship products

Two add-ons that change how a store performs

Everything else we publish improves one screen. These two change the numbers: how customers find products, and how often they come back.

 

Add-on · Search & merchandising

Smart Search

Elasticsearch-powered search for large catalogues. The customer types two letters, sees products with images and prices, and buys from the dropdown — even after a typo or with the wrong keyboard layout.

Visitors who use the search bar are 24% of traffic and 44% of revenue, and convert about 2.5× better than people who only browse categories. If search returns nothing, up to 80% of them leave.
Constructor, Beyond Relevance Report 2025; Google Cloud × The Harris Poll, 2023

Catalogue size Sub-second results on 300,000+ products, Multi-Vendor included
Understands Typos, wrong keyboard layout, synonyms, word forms, SKUs, brands and attributes
Reporting Query analytics — what customers search for and which searches return nothing
Deployment Our cloud, or Elasticsearch on your own server

from $35/month

Plans by catalogue size · self-hosted from $1,215 one-time

 Plans and details →

Try it on a live catalogue: open the demo store and search with a deliberate typo.

 

Add-on · Mobile commerce

PowerApp — mobile app for your store

A native iOS and Android app running on your CS-Cart data: the same products, prices, stock, promotions, reward points and orders. There is no second catalogue to maintain — everything stays in the admin panel you already use.

A mobile site brings a customer in once; an app brings them back for free. Push notifications replace the retargeting budget you spend to buy the same customer a second time.

Platforms Native iOS and Android, published under your own developer account
Home screen Built in the admin panel from six block types, the same way you build website pages
Time to launch Under a week from purchase to submission for App Store and Google Play review
Compatibility CS-Cart and Multi-Vendor 4.18–4.20 · 11 client apps already live in the stores

from $790

Buy outright, or $79/month on subscription

 Open the add-on page →

Screens, block types and pricing tiers: see how the app is built.

Services

When no add-on solves it, we do the work

Fixed scope, written specification, a named project manager and a warranty on what we ship.

Custom CS-Cart development

Functionality the platform does not have: add-ons, marketplace mechanics, integrations with 1C, CRM, ERP, payment and delivery providers. We start from a written specification, not from an estimate on a phone call. Details →

CS-Cart upgrade

Move to the current version without losing data, custom code or add-ons. We audit every modification first, upgrade on a staging copy, adapt what breaks and switch over with little or no downtime. Details →

Speed and performance optimisation

Conversion falls by about 4.4% for every extra second of load time. We profile the server, the database and the front-end, then fix what actually costs the seconds — and show you the before-and-after numbers. Details →

Design for CS-Cart

Mobile-first storefront design built on CS-Cart's own template structure, so the layout survives the next platform upgrade instead of becoming a migration problem. Details →

SEO for CS-Cart

A technical audit of indexing, duplicates, redirects, structured data and Core Web Vitals — delivered as a prioritised fix list your developers can act on, or that we implement ourselves. Details →

How we work

What you get besides the code

Before we start

We discuss the goal, offer options and write the specification. You approve scope and price before development begins.

While we build

A named project manager reports progress on a fixed schedule. You always know what is in work and what is next.

Before release

A separate QA pass on every release — the developer who wrote the code is not the person who signs it off.

After handover

Documentation for everything we ship, plus a warranty on the modifications and the project.

Tell us what the store needs to do

Describe the task in a couple of sentences and we will come back with options, a scope and a price. The consultation is free, and we will say plainly if a ready-made add-on already solves it.

Write to us here

Use the Ask a question button at the top of this page — it reaches the same team.

Or reach us directly

sales@cart-power.com · cart-power.com
We work in English and Russian.

Client cases, our full add-on catalogue and 184 customer reviews are in the tabs above.

Solutions from this developer
View vendor profile

Similar products

Live search and Search history
5.0 (86)
$120.00
Fast and convenient smart search. Search history. Flexible search settings.
Live Search
4.9 (47)
$75.00
The customer types — and immediately sees products with images, prices and an «Add to cart» button. The add-on understands synonyms, word forms and typos, searches by product code and reports what customers failed to find. A word index keeps it fast on catalogs of hundreds of thousands of products. No monthly fee.
One Step Checkout - Simple Layout
5.0 (20)
$119.00
The ultimate checkout experience
Incomplete products
5.0 (19)
$19.99
$27.50
 Save 27%
Give a full description of your products! Find products for which you have not contributed content.
Checkout optimisation
5.0 (14)
$53.90
Improve your order placement: remove notification "Email already used", auto registration for customers.
Extended Email Marketing
5.0 (14)
$120.00
Six emails the store sends without you: abandoned cart, wishlist and recently viewed products, a review request after delivery, a birthday greeting and a campaign to an audience. Every email carries the customer's products and a personal promo code, and the admin panel shows the queue, the sending log and the statistics.