Sendsay is a Russian integrated marketing automation solution for working with buyers and sellers on the website by E-mail, Telegram, SMS, VK, Viber, Mobile push for CMS CS-Cart Marketplaces

Last update: 14/09/2023
Sendsay is a Russian integrated marketing automation solution for working with buyers and sellers on the website by E-mail, Telegram, SMS, VK, Viber, Mobile push for CMS CS-Cart Marketplaces

Sendsay is a Russian integrated marketing automation solution for working with buyers and sellers on the website by E-mail, Telegram, SMS, VK, Viber, Mobile push for CMS CS-Cart Marketplaces


Bonuses of integration with the Sendsay service

  • Mass mailing of emails,
  • Mass mailing to subscribers of communities in VKontakte,
  • Mass mailing to subscribers of the Telegram channel,
  • Mass mailing of messages in WhatsApp,
  • Sending personal transactional emails,
  • Mass mailing to buyers, sellers and administrators,


Sendsay service is used by many large companies, including the most popular marketplaces, such as Ozon, X5 Retail Group, Detsky Mir, Kangaroo, ECCO, OK, Crossroads, La Redoute, VTB Insurance, Alfa-Bank, MTS-Bank, UniCredit Bank and many others. Work with the best to become better yourself.


Why do I need mass mailing?

It is important for the marketplace to conduct a dialogue with sellers and buyers: to notify about an order or a change in its status, to remind about the need to collect an order, to tell about promotions, and so on.

Mail services try to protect their users from spam, and therefore put restrictions: sending no more than 1000 emails per day, outgoing emails are blocked, and incoming emails are sent to spam. That is, the addressee simply will not receive them.

And it seems like 1000 emails is quite a lot. But this is for an ordinary person, but for the marketplace? How many emails does even a small marketplace send out per day? Let's try to calculate.

The buyer has registered – a confirmation letter is sent to him. Then he made an order, a notification also comes about this. Then there are notifications about the change of order statuses: the order is confirmed, transferred to the transport company, delivered to the delivery city, transferred to the PVZ, handed over to the buyer. This is already 7 letters. So far, it seems, not much.

Order notifications should be sent not only to the buyer, but also to the seller. Already about twice as many messages.

But the marketplace does not have one order per day, but hundreds and sometimes thousands. And there are 10-15 messages for each order. We have already gone far beyond the limits. And we still need to tell people about promotions, receipt of goods, request feedback: is delivery convenient for you? Are you satisfied with the quality of the product?

The Sendsay service integration module sends out emails en masse, bypassing the limitations of mail services. You no longer need to think about how many emails you have already sent today.

Sendsay service integration module

We have developed a module that integrates the Sendsay service into the administrative panel of your marketplace. Manage your newsletters without going to third-party sites. Save time, manage the marketplace more efficiently.


Why email

It would seem that e-mail is outdated, there are much more modern and convenient ways of communicating with partners: telephone, social networks, messengers.

However, firstly, a person can change the number at any time or simply lose the phone, and communication with him will be lost. He will not be able to view information that his order has already been delivered to the pick-up point, clarify the order number or receive a verification code.

Secondly, you will not be able to send a large amount of information via SMS or messenger: a list of products in the order, or a selection of products on the subject of interest to the buyer, a report to the seller on sales for the month. All this is much more convenient to send by e-mail.

Thirdly, unlike SMS, social networks or messengers, e-mail allows you to sort emails by importance and quickly find what you need if necessary. E-mail is much more convenient for storing and structuring information.


Email Templates

The letter that came to the e-mail must be recognizable so that the addressee can understand who he is dealing with and what the letter may be about. For the marketplace, it is equally important to make different letter designs for different categories of recipients: for administrators, sellers and buyers.

The seller can also be registered on your marketplace as a buyer. In this case, it is very important that he responds in a timely manner to letters sent to him as a seller. After all, among them there may be information about orders that require urgent attention.

Choose one of three options for developing individual letter templates:

  • Make a template yourself in the Sendsay service,
  • Order template development from Sendsay service specialists,
  • Order the development of templates from the specialists of the Maurisweb web studio.

As a result, all your emails will be personalized for different categories of recipients: buyers, sellers, administrators.

Segmentation of the Sendsay mailing list

Create letter chains for different occasions and fine-tune the mailing list so that the buyer, finding himself in a planned situation, automatically receives a letter returning it to your marketplace.

For example, if the buyer has registered, confirmed his email, but has not yet filled in the delivery address and phone number, it means that he has not placed a single order. This is a good reason to send him an email with a selection of popular products to motivate him to make his first purchase.

Create email chains based on the age, gender and date of birth of the buyer. Based on this data, you can make selections with suitable products. For example, cosmetics for women, tailored to her age.

Based on the information about the selected delivery methods, compose a newsletter with a survey on the quality of delivery, and after passing the survey, send the buyer a letter of thanks and a nice gift for helping to improve the service.

And if the buyer is dissatisfied with the delivery, automatically send a letter to the quality control department. This will improve the quality of work.

To make the newsletter more targeted, individual, after registration, you can invite the buyer to take a survey about which categories and products are most interesting to him, and make selections based on his own answers.

If a customer purchased products from you some time ago, but no longer visits your site, send him an email with a reminder about your marketplace with a selection of products from the same categories.

The same letter chains can be compiled for sellers at different stages of preparing their store for sales on your marketplace.

For example, if a seller has registered and brought goods to the showcase, but he still has no sales, send him a series of training letters that will help him change the presentation and presentation of his goods, which should, in turn, lead to the first sale.

After that, it is important to send a letter of congratulations to the seller, and then motivate him with congratulations on 100, 500 and 1000 sales.


Mailing in messengers and social networks

Many people today use email less often, preferring faster communication options: messengers and social networks. Sendsay supports working with all popular messengers: Telegram, Whatsapp, Viber, as well as mass and targeted mailings on the VKontakte social network.


Updating and developing the module

The module is constantly evolving, new segmentation methods and more point-by-point distribution settings are emerging. You can find out what new features have appeared from the description of the module updates.

You can also request a revision of the module, add new mailing segmentation capabilities that you need. To do this, you need to write a request in the feedback form on the website

Compatible with other modules

As part of Enterprise solutions, the Sendsay integration module is used for notification in the business process chain.

For example, after the buyer has placed an order, you need to get information from the seller about the availability of goods for the order so that you can confirm the order to the buyer. The module sends a message to the seller's warehouse with information about the order, so that it gets not only to the seller's manager, but to the employee who directly works with the goods. This speeds up the assembly and reduces the time to process the order.

After the storekeeper's response, you receive money from the buyer only for those goods that are in stock. The next step is to confirm the order assembly and send a link to download the address labels.


Sendsay platform Features

More than 100 functional solutions for automation of multi-channel communication with your customers

Personalization and segmentation

Payment type
One-time payment
  • Store Builder
  • Multi-Vendor
  • Store Builder Ultimate
  • Multi-Vendor Ultimate
  • Multi-Vendor Plus
Compatible versions
  • 4.17.1
  • 4.16.2
  • 4.16.1
  • 4.15.2
  • 4.15.1.SP4
  • 4.15.1.SP3
  • 4.15.1.SP2
  • 4.15.1.SP1
  • 4.15.1
  • 4.14.3.SP1
  • 4.14.3
  • 4.14.2.SP1
  • 4.14.2
  • 4.14.1.SP1
  • 4.14.1
  • English
  • Русский

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Our Maurisweb web studio is engaged in the development of automated online stores and marketplaces,

Contact information

Phone +79233649007

Our Maurisweb web studio is engaged in the development of automated online stores and marketplaces, as well as individual modules. We have been working since 2014, and during this time we have created more than 300 modules for the CS-Cart and CS-Cart Multi-Vendor platform. 

For you, we have developed packages of modules and services for the development of online stores and marketplaces in the all-inclusive format: MWP - DBS in 15 days, eCommerce DBS in 30 days and FBO, FBO+, DBS, FBS in 90 days.

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