Your article can contain links to your content in the marketplace: add-ons, themes, or your vendor page. We regularly send a newsletter to our clients. This newsletter will include new articles in our blog. If store owners are interested in the topic, they’ll check the article and might buy something from you afterwards.
Who are our audience?
Owners of businesses, from large to small.Entrepreneurs who seek to attract clients, increase sales, and optimize the work of their online stores.Freelancers and specialists looking for useful info or add-ons for their clients’ projects.
What topics are we interested in?
- Complex internet marketing
- Site optimization
- Usability, A/B testing, consumer psycholog
- Content marketing and copywriting
- Expanding to other markets
- Web design
- Web analytics
- Internet marketing tools
- Event marketing
- Cases (not only successes, but failures with analysis of mistakes and how to avoid them)
What types of articles aren’t suitable for the blog?
- Press release. Send them to firstname.lastname@example.org instead. We’ll send a newsletter about new add-ons.
- Copy-paste from another source. Please don’t do this.
- Self-promotion. Readers don’t like manipulation an attempts to force a product on them. But if an article has value by itself, there’s nothing wrong with a link to your add-on or theme in the Marketplace, if they help with solving the problem.
- Excessively long articles. Readers like to get useful information as quick as possible. Writers spend longer time to prepare a long article, but success of that article isn’t guaranteed. That’s why it’s best to focus on making the article useful. Pick the right topic and cover it. If the article becomes too long in the process (or if you don’t know where to start), then the topic might be too broad. Try writing a smaller article on a more narrow topic. If it succeeds, you’ll be able to create a series of articles to cover a broader topic.
What types of articles are suitable for the blog?
- News article. Tell the readers about any newsworthy event you’ve found.
- Opinion piece. Personal experience or thoughts on a relevant topic.
- Short note. An interesting diagram or video (for example, the recording of a lecture). In that case, please provide a brief description of what it is about.
- Review. An article on a specific topic. It doesn’t have to be connected to any event or release, but should focus on facts, not author’s personal opinion>
What formats could an article have?
The articles based on personal experience are the most valuable. That way you’ll have most of the information from the start and won’t need to search elsewhere too much. We appreciate numbers and analytics in articles; they help to demonstrate and prove a point.
We think that people would be interested in the following types of articles:
- Difficult topics explained in simple language. For example, if you’re telling about UTM tags, start with the problem and tasks that these tags solve. Explain to a non-tech-savvy person what UTM tags are; offer examples and tell when the tags can help, and when they don’t help.
- Step-by-step path to a result. Pick a goal and describe the steps to that goal in detail. It will be great if you can word precise goal and steps in reader’s terms.
For example, if you’re telling about setting up a counter in Google, then show what button to press, what data to enter, and how it will benefit the reader in the end. In the most complicated parts, a screenshot may be useful. However, you don’t need too many of them. A screenshot (just as the article itself) won’t be useful if it explains an obvious thing.
- Story about a case, person, or company. For example, tell about the experience of someone who uses your service. Describe challenges and solutions, conflict, numbers, and the growth that the hero undergoes during the process.
What to do before submitting the text?
- Check the text for typos and read through it to make sure it looks good.
- Illustrate the text and provide understandable examples. If they help with understanding the text, add screenshots, photos, direct speech, comparison tables, and analytics.
- If you have a paragraph longer than six lines, try splitting it into multiple ones. Long paragraphs are hard to read from screen.
- If the text is long, split it into multiple sections with own headings.
- Embed links into text, don’t insert them as is.
- Support ideas with personal experience or research. If you rely on research, provide a link to it.
- Verify that all your data is correct. Make sure that the research isn’t several years old, that all the linked services work, etc.
- Submit the text with all the illustrations right in the Google Document. That way we’ll be able to see the article in its entirety.
How to choose a heading?
Heading shows the value of the article and draws the reader’s attention. It could be a fiery quote from your article, but the best heading is the main idea of the article in a few words.
Bad heading: Serious Problem
Immediately, there are questions: “What is the problem about? To whom is it important? Am I concerned? Will I find out how to solve it?”
There is a risk that if the answers aren’t at the beginning of the article (or don’t match the reader’s expectations), then the reader will go away. Readers will stay only if the article catches their interest instantly.
Good heading: What to Do if Number of Orders Doesn’t Increase?
The problem is instantly evident to a store owner. Solutions are already promised in the heading. Only those who are interested in this problem will click this heading. That way, you’ll get the article’s target audience, and not just the people curious about a “serious problem”.
There is no single rule set on how to make headings. But there is one rule: it must never misguide the reader.
What is strictly forbidden in the blog?
- Don’t use other people’s material without their consent and reference to them.
- Don’t speak ill of your competitors.
- Don’t provide knowingly false data.
- Don’t post articles that are purely for advertising, without any other useful information.