General Text Requirements:

Properly designed, structured and easy-to-read text can help you gain users' trust. Pay close attention to the description of your products. Use headings, paragraphs and lists  to make it more attractive.

1. Try not to use italics, bold or all caps.
2. Use bulleted or numbered lists. Each line in the list must end with: 
   • a semicolon (if it is a word or phrase); 
   • a dot (if it is a full sentence or the last line of the list).

Recommendations for Descriptions

Product Descriptions

1. Fill in all the fields to describe your product. Learn more detailed information on how to complete this tab in the article How to Add a New Product.
2. Write about problems your product helps to solve and the benefits your customers get. Please support your arguments using figures to lend credibility to your business and help your potential customers make up their minds. 
3. Don't forget to specify the product features — this can help customers find the right item faster. 
4. Upload images and/or videos of your product. Visuals are always taken well. Show the advantages of using your add-on or theme. 
5. We recommend adding product descriptions in two languages (English and Russian) for your product to be displayed on both storefronts. Do not forget to adjust all the changes.  

Company Descriptions

1. Write about your company mission. Describe the problems that customers can solve with the help of your products. 
2. Tell your customers about the company using specific figures, for example, work experience or the number of projects you've done. 
3. Provide the refund policy of your company, give examples of free and paid services, describe terms of modification of your products. 
4. Add the company logo and your contacts (e-mail, link to the company's website, phone number). Be sure to specify the languages you can use to communicate with customers. 
5. We recommend filling in as much information as possible, including the privacy policy.

It is Prohibited to:

1. Use fake information to describe your company or products. 
2. Use any external links. All the links in the description should lead to https://marketplace.cs-cart.com. A link to a company’s website is specified in a relevant field. A link to a demo version of the product also should be added in a separate field. 
3. Use the CS-Cart logo in descriptions without the consent of the CS-Cart Marketing Department. 
4. Mention other products for E-commerce development on CS-Cart Add-on Market, if it’s not an integral part of this product or service.