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Having an online store, you might think about expanding the word of mouth about your product or service to increase sales. But how to do that? What is the best way to reach the customers’ ears? 92% of customers say they confide in what their friends recommend. The truth is that recommendations work better for you when you only start. You definitely need to connect with such a friend to be close to your audience and influence purchase decisions.


Affiliate and Referral

There is a sea of ways how users can find your online store or marketplace: via search, banner ad, a link in the email, or by typing the URL of your site. The issue is not with the variety, but with the cost of sources to get potential customers. You put your business on the line when you use only one traffic source. A better solution is to apply a digital marketing strategy to include more sources. 

In this article, we will tell you what types of traffic sources can be keeping the main focus on affiliate marketing. We will also share some stories and tips from experienced online entrepreneurs.

Let's say, a businessman has made an order for an online store development. He has chosen some cool design, made the developers and copywriters create a perfectly user-friendly flypage and powerful texts for his website. He has put a lot of effort and money. The moment has come — his website is launched. And what does he get in return? Zero customers. His online store turned out to be like a big invisible shop: it shines bright from the insight and offers tons of goods to fit any taste, but it remains empty. His potential clients would be happy to buy something, but they don't know how to get in, and just pass by. The solution is pretty simple — the store owner has to tell his customers about the store, otherwise, he won't sell anything even if his website is of the highest class.


Reaching out for a response

When customers reach out to you, they do so for a reason. They want more information about the products you sell, or the services you provide. They want to find out about delivery times or notify you that something hasn’t arrived on schedule. They want to know if something is available in this size or that color; if you deliver internationally; if you have a mailing list they can subscribe to. In short, they want your response. And they want it immediately.


In modern days, a smart search is a vital component of any marketplace and multi-vendor platform. It provides three components of a successful e-commerce store: accessibility, variety, and convenience. In this article, we will tell you how you can improve your marketplace’s conversion rate for up to 60%, and increase the time spent on your site for up to 500% (why is it so important?). All of that without the code or increasing your marketing budget.