A detailed description and good photographs still leave questions — about compatibility, about sizing, about what is in the box. A customer who cannot get an answer does not write to support: they buy the same thing somewhere else. A Q&A section on the page answers before that happens.

What it does

• A questions and answers section on the product page.
• A search through existing questions, so a repeat question finds its answer immediately.
• Answers from the administrator and from other customers.
• A rating system for answers, so the useful ones rise to the top.
• Moderation of questions and answers — edit them or publish only the informative ones.
• Captcha support against spam.
• Email notifications about new questions and answers, for you and for the customer who asked.
• Configurable appearance of the questions tab.

Answers can come from your team or from other customers who have already bought the product — often the more convincing source of the two.

Content that writes itself

Every question and answer is unique text on your product page, written in the language customers actually use. Pages with live discussion are treated as more useful in search results — and unlike a description, this content grows without anybody writing it.

The section also works as a checklist for the description itself: a question asked three times is something the product page should have answered on its own.

Support and updates

The settings and moderation are covered in the documentation. Six months of free updates, questions through HelpDesk.

FAQ

How is this different from «Ask a question about a product»?

That add-on sends a private message to the administrator. Here the question and its answer are public, searchable and useful to the next shopper.

Can other customers answer?

Yes, and the rating system keeps the most useful answers visible.

What stops spam?

Captcha support plus moderation: nothing has to appear on the page until you approve it.