This CS-Cart add-on will allow you to integrate the Facebook Pixel in your CS-Cart online store to track the revenue gained from Facebook and Instagram ad campaigns.
Overview
Gradually Facebook Ads have become a popular ad platform after Google AdWords. Tracking of conversion is the major part of campaign success.
Facebook has its own tracking pixels functionality to track conversion data, but if you don't have easy access to a developer, tracking code implementation will not be an easy thing.
The Facebook Pixel add-on supports not only Personal but also Business Manager account. The Business Account allows to join Ad Account, Pixel and Product Catalogs to track product feeds and ad campaigns.
Business accounts are useful if you manage Facebook advertising for clients or advertise internationally and need accounts in different currencies, to mention two common examples.
Differences between CS-Cart Facebook Pixel add-on and Facebook Pixel add-on by Simtech Development can be found below:
The Facebook Pixel can be used for three main functions
— Building Custom Audiences from your website for remarketing.
— Optimizing ads for conversions.
— Tracking conversions and attributing them back to your ads.
The Facebook Pixel add-on integrates the service with your store, giving you the ability to:
- view statistics of your store (page views, adding to cart, purchases, adding to wish list, etc.)
- create Ad campaigns for Facebook and Instagram
- create Custom Audiences for people who take specific actions on your website, like visited a product page, added to cart or purchased a product.
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Quick start
- Get the pixel. Go to Ads Manager to create your Pixel.
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— Install Facebook Conversion tracking add-on. For this purpose go to the admin panel, select an archive and click Upload & install. Then fill in the field Facebook Pixel ID and select the checkboxes of the events you want to track.
— Create or update your Ad to track conversions from your site.
— Get Pixel Helper to check that your pixel is working.
— View reporting and results from the pixel. The Facebook Pixel event statistics page can be found in the Ads Manager.
— Adjust your ad or campaign.
User Guide
Learn more about the add-on in our User guide.
Compatibility
The add-on is compatible with CS-Cart and Multi-Vendor 4.3.1 and above
Support
This add-on is developed and published by Simtech Development Ltd., a CS-Cart developer. You are guaranteed a quality add-on supported by future versions. If you need help, please contact us via our help desk system.
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