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New Generation Theme is designed with a focus on UX and UI elements of the young generation, the rising shopping power of the next years. The theme has an option to change color schemes to please the constantly changing next generation tastes. The range of color palettes was selected based on the latest design trends. Tangerine Jam or Island Moth, your online store will stay fabulous all the time. The UX and UI effects consider the behavioral patterns of New Gen who prefer to swipe and scroll, a simplified navigation to hope between tabs, impressive banners to get a quick path to promotional campaigns, sharing buttons to engage friends with their preferences. The New Generation Theme got a functionality to remind about the last actions to the visitor. It also offers a handy tool to quickly view the shopping cart. Designers made a provision in the design template to retain wandering minds of new shoppers with a smart arrangement of elements on the storefront.
New Generation is all about
- large inventories whatever your business area is (electronic accessories,vehicles, apparel, food, online tours - every area of interest with Gen Zers). This template is a burst of colors to retain the youngsters’ attention at first glance and make them buy;
- rich with features for active online surfers (scrolling, swiping, smart navigation and so on), all the UX- and UI trends implemented to make the user journey enjoyable and easy and convert better;
- cross-device use and responsiveness to provide a hassle free surfing process on any device.
New Generation ensures your site loads faster and converts more on smartphones. It comes out with multiple features tailored for cross-device use (especially mobile), social media sharing (with emphasis on visual content - Instagram). The site navigation elements are accompanied with the icons for better customer experience. The theme has 5 styles: Default, Cherry, Iceland Moss, Light Black, and Tangerine Jam. These styles were designed user-friendly and look awesome on desktop and mobile.
- Configurable mobile layout settings;
- Highlighting tools to catch customers’ eyes;
- Interactive keyboard navigation on site;
- Simplified navigation designed for better SEO;
- Background image for sign in & authorization page;
- Improved functionality to introduce your promos with specific icons;
- Orders highlighted with different colors depending on status;
- Order page interface improved to allow customers to see up to three products on the order list;
- Elastic blocks in the page layouts;
- Icons for promotions;
- Different theme color schemes;
- Product images in orders;
- Manually and automatically closing individual notifications;
- The positioning of promotions applied to the order in the shopping cart.
- Large Catalog
- Sales & Discounts
- All-in-one stores
- Mobile, Tablet, and Desktop
- Socially active users
- The catalog with product categories expands on button click and is now available next to the search bar;
- Interactive keyboard navigation on site;
- The first-level category page now shows the number of products in the category, its sub-categories as well as sibling categories.
Product categories display
Our second goal was to give young consumers a cool mobile experience and here our main challenge was to enhance a product search functionality. We implemented a new scrolling pattern: the horizontal scrolling container used to display a set number of products and it wasn’t clear whether there are more products to see if you continue scrolling, now the scroll view prompts that there is more content to see. It does so by showing the product images picking out from the screen edges.
- New mobile layout templates for responsive design;
- Hamburger menu;
- Enhanced search functionality;
- Scrolling with a visual hint that a set of content is horizontally scrollable.
Designed for building brand recognition
Setting up the look and feel of the page header with a chosen storefront theme was painful for many CS-Cart store owners due to limited possibilities of page layout block manager – blocks had fixed sizes. They had to request customization services to get the header the way they wanted. For the New Gen theme, we have a new script that allows blocks of the header to be elastic – for example, when adjusting the size of the logo block, the size of the search bar block adjusts automatically to the changed size of the logo block, and there is no more need to request customization service to do that.
The standard size of the logo block
Enlarged logo block, the search bar block adapts
Reduced logo block, the search bar block adapts
Apart from that, there are a number of fancy little things store owners will be able to do for their brand identity, like, changing the background image in the authorization form, setting icons for promotions, highlighting orders and many more.
Learn more about the add-on in our User Guide.
- Multi-Vendor PLUS
Generation Z Theme for Marketplace
Who are we?
Simtech Development is a web development company launched in 2005 and concentrating on the eCommerce market. We have already helped thousands of brands from 170 countries to launch, grow, optimize, and scale their business globally.
How does it work?