Google Remarketing is a process that allows you to reach past visitors of your site or online store, showing them a tailored message after they leave your site. Your message appears to these visitors as they browse other sites. So you can reach your potential customers even after they have left your site, giving them another chance to buy.
The Google Remarketing Tag add-on integrates Google Remarketing Tag into your website, so that you won’t have to add the remarketing tag to each page on your website. It saves your time and reduces errors.
Note: In order to use the Google Remarketing Tag add-on, you need to have an account at Google Merchant Center. For correct operation of the Google Remarketing Tag add-on, make sure that the Google Analytics, Google Export, Data Feeds add-ons are set to Active.
The add-on setting
The Google Remarketing Tag add-on adds necessary parameters to such pages as home, category, product, cart, search results, purchase, and other ones.
The Retail business type adds the following parameters:
ecomm_prodid—ID allows the dynamic ad to show people the exact product they viewed.
ecomm_pagetype—Page type indicates which pages people visited.
ecomm_category—This parameter contains a string specifying the category of the currently viewed product or category pages.
ecomm_totalvalue—Total value is the value of the product. On “cart” pages with multiple products, total value is the sum of all items.
The Custom business type adds the following parameters:
dynx_itemid—ID allows the dynamic ad to show people the exact item they viewed.
dynx_itemid2—Optional second ID allows the dynamic ad to show people the exact item they viewed.
dynx_pagetype—Page type indicates which pages people visited.
dynx_totalvalue—Total value is the value of the item. On “conversion” pages with multiple items, total value is the sum of all items.
Learn more about the add-on in our User guide.
The add-on is compatible with CS-Cart and Multi-Vendor 4.3.1 and above.