Each product has its own unique characteristics that differentiates it from others. It is a common practice in marketing to emphasize features that make the product better or different from its competitors. These factors are usually called unique selling points or unique selling propositions (USP). A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers.
USP add-on allows you to create a set of key attributes of the product and display them on the product page. This add-on is a perfect way to present product details, decribe technologies utilized in the product or list all product certificates. Unique selling points can be connected with any category and/or manufacturer in the dedicated admin panel and then easily assigned to any product from a pre-filtered list of USPs.
NOTE: the database of demo store is being restored every hour.
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