When a customer makes a new order in your store, you can refer to the history of all orders and see how many orders the customer has made in the past. You can also see any canceled orders or previous orders that you have sent him the products but never appeared to receive them.
With this addon, you will be able to distinguish fraud or unreliable customers and make a quick decision if you should or not complete the order and dispatch the products.
All the above, will help you develop necessary marketing strategies for your cs cart e-shop individually for each customer. You will gain better understanding of which product categories you should promote based on what most customers select to purchase, organize some discount campaigns etc.
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