Conversion is one of the key indicators in sales. The higher the conversion, the better things are doing in your store. How can you use statistics to increase sales?

The Sales Funnel - the General Picture of the Store

The product marketing report will give you a full picture of the general state of affairs in your store: you will see the conversion rate, you’ll be able to evaluate the effectiveness of advertising and calculate the cost of expenses per one real customer.

You can set a specific period of time to view statistics for all products in a store or products in a specific category. You can also view product statistics for a particular brand, and then save it as a search preset and use it later as a report.

Sales Funnel of a Specific Product

Each product displays its own sales funnel - use different promotion strategies for individual products based on the analysis of their statistics.

The Accuracy of Conversion

You can exclude from the statistics orders created manually by the administrator or downloaded from 1C. Such orders have no views and they distort conversion rates.

Customer Behavior

Every order contains additional valuable information that can be used to improve the effectiveness of your store's marketing strategy.

Referrer - the address from which the customer came to you. Analyze the sources of traffic - perhaps you should think about mutually beneficial cooperation with a certain site or place your advertisement on it.

Customer device - what device or browser do your customers use the most? Target your ads based on this data and your ad performance will increase.

Customer route - a list of pages that the customer opened before making a purchase, his behavior on the site. Which page was the entry point? Where did the customer go? What products did he look at or compare?

Vendor Access to Statistics

In the Multi-Vendor version, the vendor has full access to the statistics of products and orders of his store.

Works correctly with the popular themes YOUPI and UniTheme.