A product goes out of production — and its page stays. The crawler keeps spending its budget on it, and a visitor arrives from search only to hit a dead end. This add-on turns such pages from ballast into a source of subscribers.
What it does
- Closes a discontinued product's page from indexing and removes it from the sitemap.
- Excludes it from exports and from price feeds for Google Merchant and Yandex.Market.
- Keeps the page reachable by its direct URL only.
- Shows or hides the last price, the date and the reason for discontinuation.
- A subscription form on the page: the visitor leaves a contact and hears if the item returns.
- Export of subscribers to CSV or conversion into product subscribers.
- An automatic label for discontinued products — with the Product Labels add-on installed.
When it helps
Large catalogues with constant range rotation: electronics, car parts, cosmetics. The bigger the store, the more expensive crawling dead pages becomes — a crawler's budget is finite and better spent on live products.
Support and updates
Managing discontinued products and price feeds is covered in the documentation. Six months of free updates, questions through HelpDesk.
FAQ
Would deleting the products not be simpler?
Deleting breaks links from search results and bookmarks. The add-on keeps the page for people who follow those links while removing it from indexing and feeds.
What does the subscription form give me?
Contacts of people who want that exact product: you can notify them if it returns or turn them into subscribers.
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