Google Enhanced Ecommerce (GA4) add-on gives additional opportunities to configure analytics, not included in default CS-Cart and Multi-Vendor. 

Add-on Features

Supports both Universal Analytics and Google Analytics 4 resources

The add-on settings provide the ability to work with both UA (to be disabled by Google beginning July 1, 2023) and GA4 resources:

Event Tracking in Google Enhanced Ecommerce (GA4)

The add-on allows you to track the following events:

• Page view
• Click on the product in the catalog
• The product adding/removing to the cart
• The checkout process complete
• The checkout process steps
• Buy in one click
• Banner click
• The product adding to the comparison list
• The product adding in the wishlist
• New user registration
• The user sign into his account
• Custom events

Track info on any important  event: pictures browsing (src tracking), clicking on URL (href tracking), clicking on a certain block (id tracking), etc.:

Reports and Analytics 

Determine the statuses of paid and refunded orders:

Customize the list of events that affect the bounce rate:

User Activity Statistics

With this add-on, the following reports will be available:

Shopping Behavior

Checkout Behavior Analysis

Product Performance

Sales Performance

Product List Performance

as well as marketing reports related to Internal Promotion and various Coupons.

Additional Features

The add-on has a built-in system of notifications for users about stats collecting, but no personal data is sent to any third-party services:

The IP anonymization function will hide the user's IP address in Google Analytics - just enable this function in the account settings and run it in the general settings of the add-on.