Google Enhanced Ecommerce (GA4)

Additional options to configure analytics. Tracking user actions in an online store with the ability to create your own custom events.

Last update: 15/05/2023
Reviews: 1
Enter the comma separated URLs of the storefronts where this product will be used.
Select the CS-Cart edition on which you will use the add-on.
The update period determines the period of time when you can get access to the new versions of this add-on compatible with the new versions of CS-Cart software released during the chosen period.
To instal the add-on, we will need the FTP access to your server. Please send it along with the order number to once the order is paid.
Google Enhanced Ecommerce (GA4)

Please consider Google Tag Manager (GTM) add-on  which is to replace Google Enhanced Ecommerce (GA4) add-on. 

Google recommends to use Google Tag Manager (a tag management system by Google) to collect data from a website and send the data to Google advertisement and measurement products like Google Analytics.


Google Enhanced Ecommerce (GA4)
add-on gives additional opportunities to configure analytics, not included in default CS-Cart and Multi-Vendor. 

Add-on Features

Supports both Universal Analytics and Google Analytics 4 resources

The add-on settings provide the ability to work with both UA (to be disabled by Google beginning July 1, 2023) and GA4 resources:


Event Tracking in Google Enhanced Ecommerce (GA4)

The add-on allows you to track the following events:

  • Page view
  • Click on the product in the catalog
  • The product adding/removing to the cart
  • The checkout process complete
  • The checkout process steps
  • Buy in one click
  • Banner click
  • The product adding to the comparison list
  • The product adding in the wishlist
  • New user registration
  • The user sign into his account
  • Custom events

Track info on any important  event: pictures browsing (src tracking), clicking on URL (href tracking), clicking on a certain block (id tracking), etc.:


Reports and Analytics 

Determine the statuses of paid and refunded orders:


Customize the list of events that affect the bounce rate:


User Activity Statistics

With this add-on, the following reports will be available:

Shopping Behavior


Checkout Behavior Analysis


Product Performance


Sales Performance


Product List Performance


as well as marketing reports related to Internal Promotion and various Coupons.

Additional Features

The add-on has a built-in system of notifications for users about stats collecting, but no personal data is sent to any third-party services:

The IP anonymization function will hide the user's IP address in Google Analytics - just enable this function in the account settings and run it in the general settings of the add-on.



  • Store Builder
  • Multi-Vendor
  • Store Builder Ultimate
  • Multi-Vendor Plus
Compatible versions
  • 4.17.1
  • 4.16.2
  • 4.16.1
  • 4.15.2
  • 4.15.1.SP4
  • 4.15.1.SP3
  • 4.15.1.SP2
  • 4.15.1.SP1
  • 4.15.1
  • 4.14.3
  • 4.14.2.SP1
  • 4.14.2
  • 4.14.1.SP1
  • 4.14.1
  • 4.13.3
  • 4.13.2.SP2
  • 4.13.2.SP1
  • 4.13.2
  • 4.13.1
  • 4.12.2
  • 4.12.1
  • 4.11.5
  • 4.11.4
  • 4.11.3
  • 4.11.2
  • 4.11.1
  • 4.10.4.SP1
  • 4.10.4
  • 4.10.3
  • 4.10.2
  • 4.10.1
  • 4.9.3
  • 4.9.2
  • 4.9.1
  • 4.8.2
  • 4.7.4
  • 4.6.3
  • 4.5.2
  • 4.4.3
  • 4.3.10
  • English
  • Русский
Google Менеджер тегов (GTM) интегрировали для своего интернет-магазина.
Удобное управление, понравилось достаточно емкое описание модуля. Поддержка отвечает на запросы не замедлительно.
Проверена корректность работы с UniTheme2 за более чем год использования, да и в целом багов с данным модулем в процессе работы не было обнаружено. Надеемся и на своевременную поддержку всегда актуальных функций под сервисы, обновлений.
Cart-Power is a 35+ professional team with extensive experience. More than 10 years we have

Contact information

Phone 8-800-3020-886

Cart-Power is a 35+ professional team with extensive experience. More than 10 years we have developed, modified marketplaces, online stores, crowdfunding places, classifieds, auction sites and e.g. all around the world. We provide comprehensive solutions for ecommerce projects from development and design to SEO promotion and technical support.We’ve created more than 500 ecommerce projects, 5000+ custom upgrades and developments. Our 100+ add ons are ready to integrate into your online project to build

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