Russian law forbids publishing advertising online without a label, and that covers more than external platforms: banners on your own site that promote somebody else's goods or services fall under the rules too. Marking dozens of banners by hand is awkward and easy to forget.

What it does

• A clickable marker on a promotional banner with the advertiser's details.
• Company name, tax number (INN) and the advertising registry identifier.
• Markers created in a dedicated section and attached to store objects.
• Works in the Ultimate and Multi-Vendor editions.

When it helps

Stores that host third-party advertising and marketplaces that sell advertising space on the storefront to their vendors. A marker is created once and then applies to every banner it is linked to.

Support and updates

Creating markers and attaching them is covered in the documentation. Six months of free updates, questions through HelpDesk.

FAQ

Does the add-on register creatives in the advertising registry?

No. You obtain the identifier from an advertising data operator and enter it in the marker; the add-on is responsible for displaying the label on the site.

What does a visitor see?

A label on the banner that reveals the advertiser's details when clicked.