Connect Google Tag Manager to your store without any custom development and start collecting customer behavior data. The module sends eCommerce events to GTM and GA4, helps track the customer journey from product view to purchase, and gives marketers full control over analytics without involving developers.
Add-on Features
- Integration of CS-Cart and Multi-Vendor with Google Tag Manager.
- Support for Google Analytics 4 (GA4).
- Transfer of product, category, and order data to the Data Layer.
- Creation of custom GTM events.
- Tracking of key eCommerce events: product view, category view, add to cart, checkout start, purchase, order refund, and cart view.
- Consent Mode support (Google Consent Mode v2). Fully compliant with GDPR and personal data protection regulations. The add-on can request user consent and pass it to Google.
- Configuration of additional event parameters.
- Sending goals to Yandex Metrica via GTM.
- Tracking purchases and refunds when the order status changes.
- Transfer of product list data for analyzing the performance of catalogs and recommendation blocks.
- Flexible event management from the admin panel.
Problems the Add-on Solves
Analytics is partially configured or working incorrectly
Without proper event tracking, it is impossible to understand which advertising channels generate sales and which only consume budget. The add-on automatically sends eCommerce data to GTM and GA4.
Every change requires a developer
Adding a new pixel, event, or conversion goal usually requires developer assistance. With GTM, marketers can manage tags independently.
No complete picture of customer behavior
You can see website visits, but you do not know what happens between a product view and a purchase. The add-on helps track the entire customer journey.
Difficult to measure advertising effectiveness
Google Ads, Meta, Yandex Direct, and other advertising platforms receive user activity data and can optimize campaigns more accurately.
Business Benefits
Improves advertising ROI
Send accurate conversion data to advertising platforms and reduce customer acquisition costs.
Supports data-driven decision-making
Learn:
- which products are viewed most often;
- which products are added to the cart;
- at which stage users leave the funnel;
- which categories generate the most sales.
Saves your team's time
Marketers gain access to analytics configuration without constantly involving developers.
Speeds up the deployment of marketing tools
Connect new analytics platforms, tracking pixels, and services through the GTM interface without modifying your store's code.
Upgrades
6 months of the free upgrade period included.
Works correctly with the popular themes YOUPI and UniTheme.
