Analysis of statistical data on the behavior of website visitors is a powerful tool for SEO specialists and Internet marketers.
You don’t have to hire a developer to track events related to the purchase of a product, its views, adding to the cart, or any other actions of customers on your site. For these purposes, there are special tags that can be managed via the Google Tag Manager (GTM) service.
Google Analytics 4 Support
All collected information can be viewed in a special Google Analytics service - the add-on contains a number of settings for a GA4 property.
For the convenience of collecting and further analyzing statistical data, all GTM events can be divided into 3 groups: Store Events (events not directly connected with purchase on the site), Ecommerce Events (Targeted Purchase Actions) and Remarketing Events (tracking actions that can be analyzed for advertising purposes).
Add-on Features:
- Separate GTM events management page.
- Ability to create properties for UA and GA4.
- Ability to create additional dynamic parameters for GTM events (category, action, etc.).
- Ability to set a goal for Yandex.Metrica in a GTM event.
- Ability to send product lists (all items or only products in the visible area).
- GTM Events are grouped into 3 types: Store Events, Ecommerce Events, and Remarketing Events.
- Ability to track the purchase / refund of products when the order status changes.
- Ability to create custom GTM Store Events.
Upgrades
6 months of the free upgrade period included.
Works correctly with the popular themes YOUPI and UniTheme.
- Store Builder
- Store Builder Plus
- Store Builder Ultimate
- Multi-Vendor
- Multi-Vendor Plus
- Multi-Vendor Ultimate
- 4.18.3
- 4.18.2.SP1
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- 4.17.2
- 4.17.1
- 4.16.2
- 4.16.1
- 4.15.2
- 4.15.1.SP4
- 4.15.1.SP3
- 4.15.1.SP2
- 4.15.1.SP1
- 4.15.1
- 4.14.3.SP1
- 4.14.3
- 4.14.2.SP1
- 4.14.2
- 4.14.1.SP1
- 4.14.1
- 4.13.3
- 4.13.2.SP2
- 4.13.2.SP1
- 4.13.2
- 4.13.1
- 4.12.2
- 4.12.1
- 4.11.5
- 4.11.4
- 4.11.3
- 4.11.2
- 4.11.1
- 4.10.4.SP1
- 4.10.4
- 4.10.3
- 4.10.2
- 4.10.1
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Cart-Power is a team of 35+ professionals with 12-year experience in e-commerce. We develop and optimize marketplaces, online stores and mobile apps for clients worldwide.
We offer end-to-end solutions—from custom development and design to SEO promotion and support.
Our track record
✓ 500+ successful e-commerce projects;
✓ 5,000+ custom upgrades and developments;
✓ 170+ add-ons to enhance your site’s functionality;
Working with us is convenient because
✓ we discuss details, offer options, and prepare specifications;
✓ your project manager keeps you updated on progress;
✓ QA specialists ensure quality control;
✓ we provide project documentation;
✓ you get guarantees on modifications and projects.
Let us build an efficient online business together.
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