Pricing usually rewards volume: the bigger the pack, the better the price per unit. The problem is that the customer has to work that out in their head — comparing a 75 ml bottle with a 100 ml one is mental arithmetic nobody wants to do while shopping. Shown directly, the same benefit sells the larger pack by itself.

What it does

• Any unit of measure for quantity or volume: kilograms, litres, pieces, metres and so on.
• Calculates the unit price for the quantity or volume you specify.
• Shows the unit price on the product page, in category listings and in the comparison list.
• Works with product options.
• Variations inherit the unit price from the parent product or get their own.
• Bulk editing of unit prices and import and export support.

The calculation is made from the unit and the package volume you enter, so the figures on the storefront always match the price the customer is looking at.

Where it is expected

Groceries, cosmetics, household chemicals, building materials, pet food — categories where shoppers are used to comparing per kilo or per litre, and where a store that does not show it looks like it has something to hide.

Support and updates

The settings are covered in the documentation. Six months of free updates, questions through HelpDesk.

FAQ

Which units can be used?

Any: kilograms, litres, metres, square metres, pieces, 100 ml — whatever your category compares by.

Does it work with variations?

Yes, a variation can inherit the unit price from the parent product or have its own.